Ready for a website to boost your online presence – or need a facelift? By knowing what your goal is, what your competitors are doing and what aspects have worked in the past, Zootini can create a strategic plan for your website. At the first stage, we will seek to understand the functionality and design needs, the desired user experience, optimal structure, best SEO friendly landing pages and any e-commerce and/or blog integration requirements. The key is to understand what differentiates your offering from your competitors and to highlight these strengths. This could be your unique style, tone of voice, youthfulness or simplicity.
Is your website easy to navigate and does it satisfy the needs of your audience? Throughout this process we will ensure your website is engaging and meeting its objectives. This can be done by creating a site map, designing wireframes, to running focus groups, online surveys and even conduct user studies using eye tracking.
Zootini can create a small scale website or fully bespoke website as your business requires. We can provide content, website copy and images to help you get started. We build our websites SEO friendly and test on multiple browsers & devices. We aim for a responsive design, with a high quality, consistent experience across multiple screens.
Consumers are increasingly comfortable with online shopping and selling over the web can enable you to reach a global audience with minimal set-up costs. Zootini can help with the design, build, shipping and payment processing steps. Our e-commerce solution includes a backend product management system, functions to add promotions and discounts, testimonials and/or product reviews. Your e-commerce website can be fully integrated to your social media plan, allowing your consumers to directly share your products with one-click.
Zootini can help you customise your Facebook page to add tabs unique to your company and/or create a social store. If users are accessing your website primarily from a smart phone, we can help design and build a mobile app. This requires users to download the app from an app store, which can be offered free or as a premium service.
Your website can be fully developed on a CMS platform, allowing full control and flexibility to make future changes and updates. Zootini can also help to give training on how to use relevant platform.